Within the realm of digital marketing, there are typically five primary pillars:

Search Engine Optimization (SEO): SEO involves optimizing websites and content to improve their visibility and organic ranking on search engine results pages.

Content Marketing: Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain a target audience.

Social Media Marketing: Social media marketing utilizes various social media platforms to build brand awareness, engage with audiences, and promote products or services.

Email Marketing: Email marketing involves sending targeted emails to nurture relationships with leads and customers, as well as promote products, services, or events.

Paid Advertising (PPC): Paid advertising encompasses various forms of online advertising, such as pay-per-click (PPC) campaigns, display ads, and sponsored content, to reach a specific audience and drive traffic or conversions.

While these pillars provide a framework for digital marketing strategies, it’s important to note that the field is constantly evolving, and additional sub-disciplines may emerge over time.